Category Archives: Sales Training

5 Ways to Increase Salesforce User Adoption

A CRM is a must-have tool for any B2B company with a sales team. Salesforce has statistics that show a 25% increased win rate and 28% increase deal size for companies that use a CRM. Getting sales reps to adopt Salesforce or the CRM you’re using is critical for meeting revenue objectives.   Here are

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4 Ways to Give Marketing Training to Your Sales Team

One of the biggest challenges internally for organizations is sales and marketing alignment. A recent study found that companies with strong sales and marketing alignment achieve a 20% annual growth rate compared to companies with poor sales and marketing alignment who have a 4% revenue decline. One of the best areas to reinforce this alignment

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Key Learning from Dreamforce: The Sales Tool Adoption Problem

Among all of the keynotes, sessions, marketing, and other noise thrown my way during the chaos of Dreamforce, there were great takeaways.   I had the opportunity to connect with many sales executives during the event, and perhaps one of the most interesting discussions was around the adoption of tech tools.   Tech tools are

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