In a previous blog post, we curated a list of tools for recording screencasts. However, having the screencast recorded doesn’t mean that your work in producing the video is finished.
Before you upload or share your video, you may need to add a logo or animated introduction, include titles, text overlays on the video or mix in additional audio/music.
Here is a list of 5 tools for editing videos quickly.
1. iMovie (Mac, iOS)
iMovie is Apple’s free video editing program that comes with Mac computers and is also available as a free app on mobile devices. Although it’s free, it has enough features to make basic but professional-looking videos, such as combining multiple movie clips, overlaying text, transitions and adding sound.
2. Camtasia (Mac, Windows)
Camtasia is a video editing software geared to power users thats lets you “create more professional videos without having to be a video pro.” In addition to basic features like text overlays and transitions, they also allow you to animate content and use extended effects.
If you’re recoding video on your mobile device, Camtasia also has a mobile app to make it easier to import the videos right to Camtasia. Camtasia has a free 30-day trial, or you can purchase the software for a one-time fee of $99 for Mac or $299 for Windows.
3. Adobe Premiere (Mac, Windows, iOS, Android)
Adobe Premier is an industry-leading video production package with in-depth controls and features. In addition to being able to use Premier to edit on your computer, it also has mobile and tablet apps. You can also continue editing where you left off on different devices because it uses Adobe’s Creative Cloud.
You can get a free 30 day trial of Adobe Premier; after that, the subscription price is $19.99/month.
4. AndroVid (Android)
AndroVid is one of the top rated video editors for Android. Although it’s free, it has a number of editing features such as cutting, adding music, adding text and effects onto videos. Editing on your phone could be the most convenient way to produce videos if you’ll be shooting all the footage on your phone, especially if you are able to use your phone during commutes.
5. Filmora (Mac, Windows)
Filmora claims to be “an easy-to-use and trendy video editing software” for beginners. Similar to other video editing apps, Filmora allow you to combine multiple clips, trim videos and add sound or images. Where Filmora has really shines compared to other basic apps, is their range of filters (similar to how you use filters on Instagram) which can be particularly useful if videos were taken under less than optimal lighting.
The website has also helpful and easy-to-follow tutorials about how to edit and produce videos with their app. Price starts at $34.99/year.
6. YouTube Editor (Online)
If YouTube is the main destination for your company videos, you can use YouTube’s online, free video editor. You can upload video clips, images, or search for audio in their audio library. The editor also includes text overlays and transitions. The interface is designed to be as straightforward to use as possible, so if getting videos uploaded with minimal edits is your goal, the YouTube Editor may be a great choice.
Using an online editor instead of standalone apps means that you will be able to edit and access your work from any device as long as you have internet.
Once your video is complete, there are different platforms you can upload your video to share and distribute the content such as YouTube or Vimeo. If your sales team has a sales enablement solution that supports video content, you can add incorporate your videos there. For more ideas on how to use videos to improve your sales process, contact us today.